Bettina Kruckenberg

As founder and CEO, she has profound expertise in launching and sustainably establishing brands, products and systems in both national and international markets.

 

Over her long career, Bettina Bauernfeind has strategically built numerous companies and led them to sustained success. Of particular note is her co-founding and management of Hanseatic Power Solutions GmbH, which achieved impressive financial figures within a very short period of time under her leadership (including EBIT of 8%, ROI of 34% and personal ROI of 150%).

 

In addition to her entrepreneurial achievements, Bettina Bauernfeind is distinguished by her strong expertise in innovation management. For over 15 years, she has actively supported companies and start-ups in the patenting, market launch, and long-term establishment of innovative products and systems. Her approach combines strategic foresight with operational excellence and legal protection of intellectual property.

 

Her focus areas include:

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• Company formation and strategic management at CEO level

• International market launches and brand development

• Innovation management and patenting strategies

• Operational management of complex corporate structures

• Process optimization and ERP implementation (SAP, MS Dynamics, abas)

 

Bettina Kruckenberg impresses with her ability to clearly analyze complex challenges and implement practical solutions sustainably. Her extensive experience, coupled with her strong leadership skills and entrepreneurial vision, makes her a sought-after partner and advisor for decision-makers and companies at the international level.